項目背景 | PROJECT BACKGROUND
北京鶴海松濤商貿有限責任公司旗下鶴海商城是面向全國的專業采購平臺。公司主要服務于企業禮品策劃和定制，辦公用品集采，設備設施訂做及生鮮配送等專業服務。
Beijing hehai songtao trading co., ltd. is a professional procurement platform for the whole country. The company mainly serves in the enterprise gift planning and customization, office supplies collection, equipment and facilities and fresh delivery and other professional services. 創意描述 | CREATIVE DESCRIPTION
整體設計以黑灰色的基調做襯托，深紅色因為明度的降低，給人深邃、高貴、沉穩的心理感受。而黑色往往起到協調的作用，使畫面更加融洽。白色作為點睛色，更主要是要讓主體突出，例如廣告語、產品名稱。
Overall design makes foil with the fundamental key of black gray, because of the decrease of lightness, deep red, give a person abstruse, noble, composed psychological feeling. Black often plays a coordinating role, making the picture more harmonious. White serves as dot eyeball color, it is to want to let main body stand out more basically, for example advertisement slogan, product name.
